2024

When creating content, one of the key considerations is how long it will remain relevant and visible to your audience. This concept is often referred to as the “life” or “lifespan” of a piece of content. As you can understand, different platforms have different lifespans for content, and understanding these can help you make informed […]

In the competitive retail world, good marketing strategies are key to drawing in customers, increasing sales, and staying ahead of the competition.  Retailers spend a lot on these strategies, using a big part of their yearly budget to make sure their brand not only reaches but also connects with their target audience.  Here are five

Steve Jobs was more than just the co-founder of Apple; he was a marketing genius whose strategies have left a lasting impact on the business world.  In this article, we will talk about the marketing genius of Steve Jobs, some of the most effective strategies he used to turn Apple into a household name.  From

Business-to-Government (B2G) marketing, also known as public sector marketing, involves the strategies and efforts businesses use to promote their products or services to government entities.  Unlike business-to-consumer (B2C) and business-to-business (B2B) marketing, B2G marketing focuses on meeting the unique needs and requirements of government agencies at various levels—federal, state, and local.  This type of marketing

Website traffic analytics is a critical aspect of digital marketing and business strategy. It involves the collection, analysis, and interpretation of data related to website visitors and their interactions.  This data provides valuable insights into user behavior, engagement levels, website performance, conversion rates, and the effectiveness of marketing campaigns.  Therefore, understanding and utilizing website traffic

In digital marketing, storytelling has emerged as a powerful marketing strategy for brands to connect with their audience on a deeper level.  Storytelling is a strategic approach that leverages narrative techniques to engage audiences, build emotional connections, and differentiate brands. It taps into the human affinity for stories, making marketing content more relatable, memorable, and

Imagine a world where marketing didn’t exist. The landscape of businesses and consumer behavior would be drastically different.  Marketing serves as the bridge between companies and consumers, facilitating not just the sale of products but also the building of relationships, trust, and brand identity.  Without marketing, many of the conveniences and efficiencies we take for

The 80/20 Rule of Marketing, is derived from the Pareto Principle, which indicates that 80% of outcomes (such as sales, revenue, or results) come from 20% of causes (such as customers, products, or marketing efforts).  In this article, we will explore how to effectively apply the 80/20 Rule in various aspects of marketing to maximize