General Marketing

Business-to-Government (B2G) marketing, also known as public sector marketing, involves the strategies and efforts businesses use to promote their products or services to government entities.  Unlike business-to-consumer (B2C) and business-to-business (B2B) marketing, B2G marketing focuses on meeting the unique needs and requirements of government agencies at various levels—federal, state, and local.  This type of marketing […]

Website traffic analytics is a critical aspect of digital marketing and business strategy. It involves the collection, analysis, and interpretation of data related to website visitors and their interactions.  This data provides valuable insights into user behavior, engagement levels, website performance, conversion rates, and the effectiveness of marketing campaigns.  Therefore, understanding and utilizing website traffic

In digital marketing, storytelling has emerged as a powerful marketing strategy for brands to connect with their audience on a deeper level.  Storytelling is a strategic approach that leverages narrative techniques to engage audiences, build emotional connections, and differentiate brands. It taps into the human affinity for stories, making marketing content more relatable, memorable, and

Imagine a world where marketing didn’t exist. The landscape of businesses and consumer behavior would be drastically different.  Marketing serves as the bridge between companies and consumers, facilitating not just the sale of products but also the building of relationships, trust, and brand identity.  Without marketing, many of the conveniences and efficiencies we take for

The 80/20 Rule of Marketing, is derived from the Pareto Principle, which indicates that 80% of outcomes (such as sales, revenue, or results) come from 20% of causes (such as customers, products, or marketing efforts).  In this article, we will explore how to effectively apply the 80/20 Rule in various aspects of marketing to maximize

Lifestyle marketing is a way for brands to connect with people by fitting into their daily lives. Instead of just selling a product, lifestyle marketing shows how a product can be part of a person’s life. This type of marketing focuses on values, interests, and habits that people care about, helping brands build strong relationships

You most probably have seen ads when you look through news, like on the website forbes.com. The process of showing ads is Real-Time Bidding (RTB). RTB has revolutionized the world of digital marketing and advertising. By automating the process of buying and selling ad inventory through online auctions, RTB has made it possible for advertisers

Starting a career as a marketing consultant can be both highly rewarding and financially beneficial for those with a passion for marketing and a desire to run their own business.  Based on our experience working as a marketing consultant, we will talk about the role of marketing consultants, the essential skills required, and a step-by-step

Marketing research is a systematic process used by companies to gather, record, and analyze data related to marketing products and services. The primary goal is to understand how different elements of the marketing mix (Product, Price, Place, Promotion, People) impact customer behavior and to provide management with relevant, accurate, and up-to-date market information to make

The concept of the 5 Ps in marketing is an extension of the traditional 4 Ps model, which was originally developed by E. Jerome McCarthy. The 4 Ps model includes Product, Price, Place, and Promotion.  Each “P” represents a different aspect of marketing that can be adjusted to meet the needs of the target market