General Marketing

At first, I was confused how green washing was compared with green marketing. Then I know green washing is a wrong marketing method. Green marketing and greenwashing are two concepts that often get mixed up, but they are fundamentally different in their approach and impact.  Green marketing involves genuine efforts by companies to produce and […]

I think from the word “fractional”, you can literally know its meaning is “part”. So you can guess the meaning of Fractional Marketing might be part of marketing. If you already have a marketing team, then part of  marketing indicates the sourcing for some of the marketing work. Fractional marketing is a flexible and cost-effective

As a small business, you’re wondering if you should hire marketing staff or outsource a marketing department. Outsourcing your marketing department can provide numerous benefits, enhancing not only the effectiveness of your marketing efforts but also the overall efficiency of your business operations. Your companies can leverage expertise, reduce costs, and focus more on core

Selling in marketing refers to the strategies and tactics used to promote and sell products or services. It involves understanding customer needs first, and then effectively communicating the benefits of the product or service to potential customers based on their needs, and finally driving sales and revenue growth.  This article talks about the different aspects of selling within the marketing context, from its definition and role

You might notice that there are no available tickets for a common football game, me too. Maybe that’s the result of a successful sales promotion. Sales promotion is important in sports and event marketing. It leverages the excitement and competitive nature of sports to: Enhance brand visibility Drive attendance Strengthen fan engagement Generate media buzz

Marketing effectiveness is a crucial metric for businesses aiming to maximize their return on investment. It assesses how well a company’s marketing strategies contribute to its revenue growth and customer acquisition efficiency. If a company can understand and measure their marketing effectiveness, then they can optimize their marketing efforts and allocate resources more effectively, ensuring

Large companies often have established brand recognition and a loyal customer base. They can rely on their reputation to attract customers. Small businesses, on the other hand, need to work harder to get noticed. Therefore, an online presence allows small businesses to reach a wider audience beyond their local area. But with the vast array

I think you can agree, if you can understand the fundamental distinctions between B2B (Business-to-Business) and B2C (Business-to-Consumer), the effectiveness of your marketing campaigns can be significantly enhanced. While both marketing strategies aim to connect with an audience and promote products or services, the approaches, communication styles, and end goals differ fundamentally due to the

Credit card companies use various strategies to grab the attention of young adults and encourage them to sign up for their cards. This group includes people who are just starting their careers and making their own money decisions for the first time. They’re attractive because: Long-Term Customer Potential (earn money from them for a long time):

In the digital age, businesses are constantly seeking innovative strategies to enhance their marketing efforts and better understand their customers. One such strategy is retargeting, which tracks users across the web. Retargeting is a smart way to connect with people who visited your website but didn’t buy anything or take any action. As a result,