Social media marketing is a powerful tool for businesses today. It helps brands connect with their audience, build awareness, and…

In digital marketing, storytelling has emerged as a powerful marketing strategy for brands to connect with their audience on a…

Imagine a world where marketing didn’t exist. The landscape of businesses and consumer behavior would be drastically different.  Marketing serves…

The 80/20 Rule of Marketing, is derived from the Pareto Principle, which indicates that 80% of outcomes (such as sales,…

Lifestyle marketing is a way for brands to connect with people by fitting into their daily lives. Instead of just…

You most probably have seen ads when you look through news, like on the website forbes.com. The process of showing…

Starting a career as a marketing consultant can be both highly rewarding and financially beneficial for those with a passion…

Marketing research is a systematic process used by companies to gather, record, and analyze data related to marketing products and…