Lifestyle marketing is a way for brands to connect with people by fitting into their daily lives. Instead of just…

You most probably have seen ads when you look through news, like on the website forbes.com. The process of showing…

Starting a career as a marketing consultant can be both highly rewarding and financially beneficial for those with a passion…

Marketing research is a systematic process used by companies to gather, record, and analyze data related to marketing products and…

The concept of the 5 Ps in marketing is an extension of the traditional 4 Ps model, which was originally…

CPL stands for “Cost Per Lead” in marketing. It is a metric that measures the average amount a marketer spends…

In the competitive world of sales, motivating sales teams and channel partners to achieve specific objectives is necessary.  Manufacturers, distributors,…

You may have heard the significance of selecting the appropriate colors for your brand. But how exactly does color impact…