Behavioral data in marketing refers to the information collected from customers’ interactions with a business across various channels.  Such data…

In digital marketing, the Product Detail Page (PDP) is a crucial component of an e-commerce website that provides comprehensive information…

Conversion Rate (CVR) is a crucial metric in marketing that measures the percentage of users who take a desired action…

Predatory lending involves unethical practices where lenders use aggressive tactics to entice, manipulate, and trap borrowers into unfavorable loan terms.…

If you’re in the B2C market, you might want to know whether Search Engine Optimization (SEO) or Marketplace Optimization (MPO)…

Jingles have long been a staple in the marketing and advertising world, known for their catchy tunes and memorable slogans…

At first, I was confused how green washing was compared with green marketing. Then I know green washing is a…

I think from the word “fractional”, you can literally know its meaning is “part”. So you can guess the meaning…