Conversion Rate (CVR) is a crucial metric in marketing that measures the percentage of users who take a desired action…

Predatory lending involves unethical practices where lenders use aggressive tactics to entice, manipulate, and trap borrowers into unfavorable loan terms.…

If you’re in the B2C market, you might want to know whether Search Engine Optimization (SEO) or Marketplace Optimization (MPO)…

Jingles have long been a staple in the marketing and advertising world, known for their catchy tunes and memorable slogans…

At first, I was confused how green washing was compared with green marketing. Then I know green washing is a…

I think from the word “fractional”, you can literally know its meaning is “part”. So you can guess the meaning…

As a small business, you’re wondering if you should hire marketing staff or outsource a marketing department. Outsourcing your marketing…

Selling in marketing refers to the strategies and tactics used to promote and sell products or services. It involves understanding customer needs first, and then effectively communicating the benefits of…